Dana Marsh serves as Vice President of Enrollment, Marketing, and Communications at 黑料专区 of Health Professions where she leads the university’s integrated strategy for enrollment growth, marketing, communications, website experience, and CRM operations. As a member of the President’s Cabinet, she aligns brand strategy and enrollment performance with institutional mission and strategic priorities while directing a 24-member cross-functional team spanning enrollment management, communications, creative services, digital marketing, and data operations.
With more than 30 years in marketing and communications and 15 years of progressive leadership experience in higher education, Ms. Marsh has built a distinguished track record driving enrollment growth, elevating institutional brands, and securing national media coverage. She previously served as Executive Director of Communications at Shepherd University, where she was a member of the Executive Leadership Team and led more than 1,200 communications projects annually. Prior to that, she spent five years as Senior Director of Marketing and Communications at Penn State’s College of Engineering, leading an 11-person team supporting the university’s largest academic unit serving 10,000+ students and 92,000 alumni worldwide.
Ms. Marsh holds an MBA in Marketing and a BA in Journalism from Penn State University. Her expertise spans strategic communications, brand development, media relations, crisis management, digital strategy, and data-driven marketing. She is passionate about advancing accessible, affordable higher education and helping institutions achieve their enrollment and mission-driven goals.